Opening & Warm-up

Q1: Can you tell me a little about yourself?

Hi, I'm Kirana, 26 years old, working as a school teacher in Hyderabad. I live with my family and do most of the household shopping online because it's convenient.

Q2: How often do you shop online?

Around 3–4 times a month. Mostly household items, clothes, and sometimes gifts for family.

Q3: Which platforms do you use most for online shopping?

Amazon and Flipkart mainly. Meesho for budget clothing. Nykaa for cosmetics sometimes.

Review Reading Behavior

Q4: Do you read reviews before buying a product? Why or why not?

Yes, always. I'm very careful with money. I have to make sure I'm getting good value. Reviews help me decide if a product is worth it.

Q5: Walk me through how you read reviews — what do you look at first?

First I check the overall rating. Then I look for reviews with photos — they show the real product. Then I read a mix of positive and negative reviews to get balanced view.

Q6: How do you decide which reviews to trust?