Findings from tree testing exercises conducted to validate the findability and navigability of the information architecture — testing whether users can successfully locate content using only the navigation structure.
A. Tree Testing Methodology
Study Overview
| Parameter |
Detail |
| Method |
Unmoderated Remote Tree Test |
| Participants |
24 users (matched to persona profiles) |
| Tasks |
15 findability tasks |
| Tree Structure |
47 nodes across 4 levels |
| Tool Used |
Optimal Workshop TreeJack |
| Duration |
10–15 minutes per session |
Participant Breakdown
| Persona Type |
Count |
Selection Criteria |
| Mani-type (Tech-savvy buyer) |
8 |
Age 22–30, shops 4+ times/month |
| Kirana-type (Non-tech buyer) |
12 |
Age 24–38, shops 1–3 times/month |
| Ravi-type (Seller) |
4 |
Small business owners |
| Total |
24 |
|
Tree Structure Tested (47 Nodes)
🏠 Home
- Trending Products · Recently Reviewed · Categories (Electronics · Beauty & Skincare · Baby Care · Fashion · Home & Kitchen) · For You (Personalized)
🔍 Search
- Search Products · Voice Search · Scan Barcode · Browse All Categories · Recent Searches
✍️ Write Review
- Find Product to Review · My Verified Purchases · Verify New Purchase (Connect Payment App · Upload Screenshot · Forward Email Receipt · Enter Transaction ID) · Continue Draft
📝 My Reviews
- All My Reviews · Edit a Review · Review Drafts · Review Stats · Update Reminders
👤 Profile
- My Profile · Connected Accounts (GPay · PhonePe · Paytm) · Notification Settings · Privacy Settings · Help & Support (FAQs · Contact Us · Report a Problem) · About True Review
🏪 Seller Mode (for sellers only)