Survey Goal
To collect quantitative and qualitative data from a larger audience about their online shopping behavior, review reading habits, trust issues with fake reviews, and expectations for a verified review system.
Survey Method
| Item |
Details |
| Tool |
Google Forms |
| Type |
Online Survey (Self-administered) |
| Question Format |
Multiple Choice, Checkbox, Likert Scale |
| Total Questions |
25 |
| Distribution |
WhatsApp groups, Instagram stories, LinkedIn, Personal network |
| Duration |
5–8 minutes to complete |
| Timeline |
Feb 2025 |
| Total Responses |
42 respondents |
Respondent Demographics
| Criteria |
Breakdown |
| Age 18–24 |
16 respondents (38.1%) |
| Age 25–34 |
18 respondents (42.9%) |
| Age 35–45 |
8 respondents (19.0%) |
| Male |
24 respondents (57.1%) |
| Female |
18 respondents (42.9%) |
| Students |
12 respondents (28.6%) |
| Working Professionals |
22 respondents (52.4%) |
| Business Owners |
5 respondents (11.9%) |
| Homemakers |
3 respondents (7.1%) |
Survey Questions, Options & Responses
Section A: Online Shopping Behaviour (Q1–Q5)
Q1. How often do you shop online?
| Option |
Responses |
% |
| Daily |
2 |
4.8% |
| 2–3 times a week |
8 |
19.0% |
| 2–3 times a month |
19 |
45.2% |
| Once a month |
9 |
21.4% |
| Rarely (less than once a month) |
4 |
9.5% |
Top Response: 2–3 times a month (45.2%)
Q2. Which e-commerce platforms do you use most? (Select all that apply)
| Option |
Responses |
% |
| Amazon |
38 |
90.5% |
| Flipkart |
34 |
81.0% |
| Myntra |
21 |
50.0% |
| Meesho |
15 |
35.7% |
| Ajio |
8 |
19.0% |
| Nykaa |
7 |
16.7% |
| Others |
3 |
7.1% |
Top Response: Amazon (90.5%) and Flipkart (81.0%)