A consolidated summary of all numerical data, statistics, and measurable findings collected across the entire research process — organized by source and cross-referenced for validation.
| Metric | Value |
|---|---|
| Total respondents | 42 |
| Age range | 18–45 years |
| Gender split | 57% Male, 38% Female, 5% Non-binary |
| Online shopping frequency | 88% shop online at least once/month |
| Average monthly online spend | ₹3,500–₹8,000 |
| Finding | Percentage |
|---|---|
| Believe fake reviews are increasing | 90.5% |
| Have been misled by a fake review | 83% |
| Have abandoned a purchase due to review distrust | 74% |
| Rate current review systems as "unreliable" or "very unreliable" | 69% |
| Have never reported a fake review (despite spotting one) | 62% |
| Feature | "Want This" % |
|---|---|
| Verified-purchase-only reviews | 85% |
| Photo/video reviews are more trustworthy | 78% |
| Want to know reviewer's usage duration | 71% |
| Prefer single trusted review source over multiple platforms | 68% |
| Want to see review edit history | 67% |
| Would use a dedicated verified review app | 64% |
| Willing to go through extra verification for trusted reviews | 59% |
| Category | Avg. Trust Concern Score |
|---|---|
| Electronics & Gadgets | 4.7 / 5 |
| Beauty & Skincare | 4.5 / 5 |
| Health Supplements | 4.3 / 5 |
| Fashion & Apparel | 3.6 / 5 |
| Food & Groceries | 3.2 / 5 |
| Books & Media | 2.4 / 5 |
| Metric | Value |
|---|---|
| Total diary entries | 47 |
| Average entries per user | 7.8 |
| Average purchase decisions tracked | 4.2 per user |
| Users who changed product opinion over 14 days | 3 out of 6 (50%) |
| Average external sources checked per purchase | 3.2 |
| Average extra time spent cross-referencing reviews | 23 minutes per purchase |
| Entries mentioning "trusted a review" referencing photos | 82% |
| Entries expressing frustration with reviews | 68% |
| Purchases abandoned due to conflicting reviews | 1.8 per user over 14 days |