The new user flow covers the complete journey from app discovery to becoming an active, engaged user. This flow is critical for user acquisition, activation, and retention.
| Stage | ACQUIRE | ACTIVATE | ENGAGE | CONVERT | RETAIN |
|---|---|---|---|---|---|
| Milestone | Discover App | Download & Sign Up | First Value Moment | First Review Written | Return User |
| Phase | Awareness | Onboarding | Exploration | Contribution | Loyalty |
| Timeline | Day 0 | Day 0 | Day 0–1 | Day 7–30 | Day 30+ |
Discovery Sources:
All paths lead to → Play Store / App Store Page
App Store Page: