Structured ideation sessions generating solution ideas for the top priority HMW questions using multiple brainstorming techniques to explore diverse possibilities before converging on solutions.


Brainstorming Methodology

Approach Used

Sessions Conducted: 6 focused sessions, each targeting 1–2 priority HMW questions


Brainstorming Session 1 — Core Verification Architecture

HMW Focus:

Ideas Generated: 27

# Idea Description Type
1.1 UPI Transaction Hash Verification User shares UPI transaction ID → system verifies with payment provider → confirms purchase without exposing amount Core
1.2 SMS Receipt Parsing User forwards purchase SMS → AI extracts merchant, date, amount → matches product Alternative
1.3 Bank Statement Upload Upload PDF bank statement → AI detects transaction → user confirms Alternative
1.4 Screenshot Verification Upload payment screenshot → OCR + AI verification Fallback
1.5 Email Receipt Connection Connect Gmail/email → auto-detect Amazon/Flipkart receipts Integration
1.6 E-commerce API Integration Direct API integration with Amazon / Flipkart sellers → purchase data pulled automatically Partnership
1.7 QR Code on Product Scan packaging QR → unlock verified review ability Physical
1.8 Invoice Upload Upload invoice → OCR extraction → verify against product database Manual
1.9 UPI AutoPay Micro-Verification ₹1 verification charge refunded instantly → confirms UPI ownership Identity
1.10 PhonePe / GPay SDK Integration Native payment SDK → one-tap verification Seamless
1.11 Blockchain Receipt Immutable blockchain record created for purchase verification Future-Tech
1.12 Seller-Initiated Verification Seller triggers review request → buyer confirms Seller-Driven
1.13 Multi-Signal Verification Combine signals (SMS + location + timing) → stronger verification Composite
1.14 Aadhaar-Linked Verification Link Aadhaar with payment history (privacy concerns) High-Trust
1.15 Credit Card Statement Sync Sync card apps → detect e-commerce purchases Alternative
1.16 Delivery OTP Verification Delivery OTP captured as proof of receipt Delivery-Based
1.17 Return Window Lock Review allowed only after return window closes Time-Gated
1.18 ONDC Integration Integrate with Open Network for Digital Commerce Government
1.19 Seller Dashboard Verification Seller uploads customer list → review requests sent B2B
1.20 Social Proof Verification Other verified reviewers vouch for authenticity Community
1.21 Video Unboxing Requirement First review requires unboxing video + receipt High-Friction
1.22 NFC Tag Verification NFC tag on premium products → tap to verify IoT
1.23 Purchase Date Estimation AI predicts purchase date from product condition Soft Verification
1.24 Retailer Partnership Program Partner with Croma / Reliance Digital Offline
1.25 Warranty Card Verification Upload warranty card → verify purchase date Document
1.26 Amazon / Flipkart OAuth Login Login with Amazon → pull purchase history OAuth
1.27 Manual Review Team Human verification for edge cases Fallback

Session 1 — Clustering & Evaluation

Verification Ideas Cluster Map