Project Background & Context
Since 2020, online shopping has grown rapidly. But along with that growth, fake reviews and manipulated ratings have become a major problem on e-commerce platforms like Amazon, Flipkart, and Meesho. Customers are losing trust in reviews, making it harder to buy confidently online. If this continues, customers will return to offline shopping — which means e-commerce platforms lose users, revenue, and long-term growth.
Project Goal
To design a Verified Purchase Review System where only confirmed buyers can post reviews and ratings — so every review is genuine, trustworthy, and manipulation-free.
Problem in One Line
"Anyone can write a review today — whether they bought the product or not."
Your Role & Responsibilities
| Responsibility |
Details |
| 🔍 UX Research |
User interviews, surveys, competitor analysis |
| 🎯 UX Design |
Personas, journey maps, user flows, wireframes |
| 🎨 UI Design |
High fidelity screens, design system, prototype |
| 🧪 Testing |
Usability testing, iterations, final refinements |
Team
| Role |
Person |
| UX Designer · UI Designer · Researcher |
Kadapa Sai Krishna |
Tools & Methods
| Category |
Tools Used |
| Design & Prototype |
Figma · FigJam |
| Research & Testing |
Maze · Google Forms |
| Documentation |
Notion |
| Process |
Design Thinking |
Project Timeline
| Phase |
Timeline |
| 🤝 Empathize |
Feb 2025 |
| 🎯 Define |
Mar 2025 |
| 💡 Ideate |
Apr 2025 |
| 🎨 Prototype |
May → Jun 2025 |
| 🔁 Iterate |
Jul 2025 |