Property Details
👤 Designer Kadapa Sai Krishna
🎯 Role UX Designer · UI Designer · UX Researcher
📅 Timeline Feb 2025 → July 2025
⏱️ Duration 6 Months
📱 Platform Mobile App · Web (Coming Soon)
🏷️ Industry E-Commerce · Trust & Safety
🛠️ Tools Used Figma · FigJam · Notion · Maze · Google Forms
👥 Team Solo Project
📊 Status 🟢 In Progress
🔗 Prototype

📌 Project Summary

E-commerce platforms are losing customer trust due to fake reviews and manipulated ratings. This case study explores a Verified Purchase Review System — where only confirmed buyers can post reviews or ratings, while all users can read and reply to existing reviews. The goal is to restore trust, protect genuine sellers, and ensure e-commerce platforms continue growing rather than pushing customers back to offline shopping.


🧭 Approach

Phase What I Did
🤝 Empathize User Interviews · Surveys · Field Research · Competitor Analysis
🎯 Define Personas · Empathy Map · User Journey Map · POV Statement · HMW
💡 Ideate Brainstorming · Crazy 8s · Priority Matrix · Solution Selection
🎨 Prototype Wireframes · Hi-Fi UI · Design System · Interactive Prototype
🔁 Iterate Usability Testing · Findings · Refinements · Final Solution